Pharma Demand-driven

Sala 2
25 May 2018


Times have changed for the pharmaceutical industry. In the past just making medications was enough, but challenges are bigger now.

The creation of one single drug can cost over US$ billion. Also, competition has increased, researchers have evolved and technologies come from everywhere to put pressure on manufacturers.

The go news is that the pharmaceutical industry is correctly using those technologies, such as Artificial Intelligence, Big Data Analytics, Cognitive Computing and many other applications.

Another important aspect is the growing need to improve and have a better relationship with patients (Demand-driven). The fight for this “intimate relationship” is growing. All these issues are discussed at the Forum.



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